Aesop Queer Library
Aesop Queer Library is a community-focused initiative run by Australian luxury cosmetics brand Aesop. Archer Studio were brought on to design, produce and direct promotional video to bring the library to the world. We created assets with global reach for web and socials, plus produced events and in-person activations.
What We Made Happen
Community
Queer literature in storefronts worldwide
Each year, the Aesop Queer Library platforms queer literature to consumers through shopfront activations and community events. The shelves of Aesop stores multi-nationally are stocked with titles by LGBTQIA+ authors and each visitor is invited to take home a complimentary book of their choice.
Advocacy
Empowering writers to shift narratives for positive change
Through videography, articles, interviews and an in-person panel event, Archer Studio helped Aesop promote this initiative to a global audience. Through this partnership, Aesop was able to engage our loyal and trusting networks of diverse queer communities. We platformed queer and multiply-marginalised authors and their stories, in turn empowering writers to challenge boundaries and shift narratives for positive change.
How We Worked
Photography: Alexis Desaulniers-Lea