TGV: Transgender Victoria
Affirmation Station is one of TGV’s most visible sub-brands. A trans-led community hub, op shop and gender support centre in Brunswick East, it needed a visual identity strong enough to stand on its own, while sitting comfortably inside the TGV family.
Archer Studio worked with TGV’s team across two rounds of design development to deliver a complete brand refresh.
A distinct look, built to last
Starting with two logo concepts, we developed a final identity that gives Affirmation Station its own character. New fonts, a refined colour palette, and a set of custom brand shapes give the brand flexibility across print, digital, merchandise and physical signage, without losing its connection to TGV’s wider visual language.
Built for a team, not just a designer
The deliverables went beyond logos. We produced mockups across signage, flyers and social media, a comprehensive style guide that integrates the new Affirmation Station identity with TGV’s brand guidelines, and a suite of Canva templates so the team can produce on-brand content independently.
