Sniffies
Sniffies is a sex-positive cruising platform built for gay, bi, and queer men. In early 2026 they came to Archer Studio to launch the brand in Australia. That meant two cities, three shoot days, and content built to do real work across social, events, and owned channels.
We produced the whole thing. Creative direction, casting, locations, crew, logistics. Melbourne first, then Sydney for the main campaign, then back to Sydney for an Athletic Core merch shoot.
Three shoots. Shot in two cities. Built for a community.
Melbourne was fast and community-led. No styling, no over-production. We moved on instinct, cast from within the culture, and made photography that felt like it belonged. Sydney had two shoots. First, a finishing shoot for the Australian Campaign. Styled talent, professional camera video, locations with weight. Content made for screens and events, with longevity built in. Second, the Athletic Core shoot closed the project out. Locker room and soccer field. Real bodies. All to launch their merch campaign for the athletic drop.