QFamily
Q Family is a service within Drummond Street Services and Queerspace, delivering low and no cost support to LGBTIQA+ families and individuals across Victoria, grounded in social justice and an intersectional approach to family wellbeing.
Archer Studio was engaged to build the service’s first comprehensive digital platform: a new brand identity, a website built to grow from a single landing page into a full national resource hub, and the tools to help families and professionals actually find their way in.
A brand that feels like home
The brief called for a visual identity that was warm, grounded and affirming, built for families, young people and professionals alike. We developed a full style guide: a palette of bright orange, deep magenta, citrus green and soft pink anchored by black and white, paired with clear, accessible typography and a plain language content approach. Every decision was checked against WCAG AA contrast standards and built with screen readers, keyboard navigation and cognitive load in mind, because this is a service people reach out to at difficult moments.
From landing page to national resource hub
The build was staged to match Q Family’s funding. We designed and delivered a landing page live by June 2026, giving the service an immediate front door: a hero section, three audience pathway cards (Youth, Children and Parents, Adults), and full navigation. From there we built out the complete site: About, Resources, For Professionals, Events and Groups, and Get Support, including a full Expression of Interest intake form modelled on Queerspace’s own counselling intake and routed directly to the Drummond Street Services team.